Children's Mercy Named Official Healthcare Partner of Big 12 Basketball
The Big 12 Conference has announced a multi-year partnership with Children’s Mercy, designating the children’s hospital as the Official Children’s Healthcare Partner of Big 12 Basketball.
This partnership builds on the strong foundation the Big 12 and Children’s Mercy have developed through years of collaboration in Kansas City. By formalizing the Conference’s ongoing engagement with the Children’s Mercy health care system, it deepens a shared commitment to supporting local families and strengthening the Kansas City community.
“The Big 12’s passion for the game mirrors our passion for kids. Both of our organizations are accelerating innovation not for points on a scoreboard, but for purpose—focused on helping young people thrive today and reach their full promise tomorrow,” said Alejandro Quiroga, MD, MBA, President and CEO of Children’s Mercy. “Together, we’re investing in potential, demonstrating what’s possible when future generations are at the center of everything you do.”
As part of the partnership, Children’s Mercy will join the Big 12 for various events in Kansas City during the 2026 Phillips 66 Big 12 Men’s and Women’s Basketball Tournaments, including the Kid Captains program, in which selected patients will receive on-court recognition during Big 12 Basketball Tournament games.
“From a community impact perspective, we’ve always enjoyed the various opportunities to engage with Children’s Mercy families and staff over the years, and now we’re thrilled to grow that impact via the official start of this amazing partnership,” said Jenn Hunter, Big 12 Chief Impact Officer. “Every year we’ve witnessed Kansas City enthusiastically embrace the Big 12 and make us feel at home, so we are excited to have the chance to work with an innovative and influential partner like Children’s Mercy to develop even more creative and meaningful ways to impact the greater Kansas City community.”
To celebrate the partnership, KCTV5 will light its tower on March 3. Maclee Refenes and Bode Hogue, the Kid Commissioners from the 2025 Big 12 Basketball Media Days, will participate in the lighting of the tower.