Becker's Health IT: 5 healthcare marketing execs share the message they'd like patients to hear as 2020 concludes

By Katie Adams

The pandemic brought healthcare marketers a host of new responsibilities in 2020, among them communicating reliable information on the novel coronavirus, encouraging COVID-19 safety protocols and assuring patients it's safe to return to routine care.

Here, five healthcare marketing executives share the one message they would like to give their patients as 2020 comes to a close.

Laurie Ellison, senior vice president and chief marketing officer, Children’s Mercy Kansas City (Mo.): All parents have been through the wringer this year. Parents of ill or injured children have been especially challenged. We want to assure the parents of our pediatric patients that we are here for them, and that we have taken every imaginable step to keep them safe in order to continue to provide their child with the exceptional care they've come to expect from Children's Mercy Kansas City. And, importantly, we want to encourage parents to maintain their child's immunizations, well checks and other medical care even through these most challenging times.

Read the full list via Becker's Health IT

Learn more information about COVID-19 from Children's Mercy